blog220 Jan 2015

Brand Building

Brand Building Starts with a Strategy, Story, and Ethos to Provide Exceptional User Experiences Yahoo! Reveals New Logo: What We Noticed After 18 years and 30 Days of Change, Yahoo! revealed its new logo last Thursday to represent a brand valued at $9.8 Billion going forward. Did anyone notice? Through the lens of disciplined branding best practices, I comment what we at KiddGlobal noticed and more importantly, what we didn’t. Roll Out: Strong I thought